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For one night, we took over a gallery space in NYC to bring together all things Nissan performance under one roof. The event combined history, culture, style, gears and grit as one.
The experience was a two-part celebration, cementing Nissan’s 50 years of perfecting their craft. We transformed an open space into a gallery retrospective honoring the legacy of Nissan’s GTR and Z models. After immersing themselves in Nissan’s rich history, attendees were treated to a high energy unveiling of the new NISMO 2020 GTR.
A wide array of experiences filled the space: from a NISMO liquid nitrogen cocktail bar and interactive live vehicle painting with Japanese calligrapher Makoto Endo, to classic pin-striping performance art, tattoo shop and throwback 90’s arcade game stations.